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Self-Funded Health Plans·4 min read

Group Medical Captives: The Bridge That Makes Self-Funding Possible for Smaller Employers

For years, I heard the same thing from employers. "We're just not big enough to self-fund.

Corry Hull, REBC® CSFS® — VP of Employee Benefits at BHC Insurance
Corry Hull
REBC®CSFS®Health Rosetta AdvisorRosie Award 2026

VP of Employee Benefits · BHC Insurance · Independent Benefits Consultant

All compensation fully disclosed · Editorial independence policy
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For years, I heard the same thing from employers.

"We're just not big enough to self-fund."

In many cases, they were right—at least as self-funding used to work.

Twenty years ago, if you had 50 or 100 employees, taking on the financial risk of a self-funded health plan could feel intimidating. One large cancer claim, a premature birth, or a specialty drug could completely change your plan's financial picture.

That reality caused many smaller employers to stay fully insured, even as premiums climbed year after year.

Today, that conversation is very different.

One of the biggest reasons is the growth of group medical captives.

I believe captives have fundamentally changed what's possible for small and mid-size employers. They've opened the door to self-funding for organizations that may have never considered it before.

The Real Challenge Was Never Self-Funding

When people talk about self-funded health plans, they often focus on risk.

That's understandable.

Nobody wants to explain to their CFO why one unexpected claim caused healthcare costs to spike.

But the real issue was never whether self-funding worked. It was whether smaller employers had enough predictable risk to make it work consistently.

Large employers naturally spread healthcare costs across thousands of employees.

A company with 60 employees doesn't have that luxury.

That's where captives come in.

The easiest way to think about a group medical captive is this:

Instead of one employer standing alone, multiple employers agree to share a defined layer of risk while each company continues operating its own health plan.

Every employer still controls its benefits.

Every employer still makes decisions for its own employees.

Every employer still purchases stop-loss insurance to protect against catastrophic claims.

The difference is that more predictable claims are shared across the captive rather than resting entirely on one employer's shoulders.

That creates stability.

It also gives smaller employers access to buying power they wouldn't have on their own.

It's About More Than Risk

One of the biggest misconceptions I hear is that captives are simply another insurance product.

They're not.

The best captives aren't just pooling claims.

They're creating an environment where employers have access to tools that improve their health plan's performance.

That often includes independent TPAs, transparent pharmacy benefit managers, advanced claims analytics, specialty pharmacy strategies, clinical navigation, Centers of Excellence, direct contracting opportunities, and other cost containment programs.

Those resources aren't exclusive to captives, but captives often make them far more accessible and affordable.

That's where the real value begins.

Better Incentives Lead to Better Decisions

One thing I've learned after nearly two decades in employee benefits is that incentives matter.

In a traditional fully insured plan, employers work hard to improve their health plan, but many of the financial rewards stay with the insurance carrier.

With a well-managed captive, the incentives become much better aligned.

When unnecessary healthcare spending is reduced...

When employees receive higher-quality care...

When pharmacy costs are managed more effectively...

The participating employers benefit.

That changes the conversation.

Employers begin asking, "How do we build a better-performing health plan?"

That's a much healthier discussion.

Self-Funding Isn't Just for Large Employers Anymore

One of the biggest myths in our industry is that you need 500 or 1,000 employees before self-funding makes sense.

That simply isn't true anymore.

Today, I regularly see employers with fewer than 100 employees successfully participating in medical captives.

They're gaining better visibility into their healthcare spending.

They're implementing strategies they couldn't previously access.

And perhaps most importantly, they're taking back control over one of their largest operating expenses.

Captives Aren't Right for Everyone

That doesn't mean every employer belongs in a captive.

Some organizations aren't financially ready.

Others aren't interested in taking a more active role in managing their health plan.

And that's okay.

A captive isn't a shortcut to lower healthcare costs.

It's a long-term strategy built around transparency, accountability, and continuous improvement.

The employers who benefit the most are the ones willing to challenge the status quo and think differently about how healthcare should be purchased.

Final Thoughts

Healthcare continues to get more expensive, and simply hoping for a better renewal isn't much of a strategy.

Employers have more options today than they did even five years ago.

For many small and mid-size organizations, a group medical captive can provide the bridge between the predictability of fully insured coverage and the flexibility and control of self-funding.

The question is no longer whether an employer is big enough to self-fund.

The better question is whether they're ready to stop buying health insurance the same way they've always done it.

Because for many organizations, that's where the biggest opportunity begins.

Questions about this topic? I'm available for consulting engagements across Northwest Arkansas and beyond.

Sources & Further Reading

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About the Author

Corry Hull, REBC®, CSFS®

VP of Employee Benefits · BHC Insurance

Corry Hull, REBC® CSFS®, is VP of Employee Benefits at BHC Insurance and the founder of Employer Benefits IQ (www.employerbenefitsiq.com). He is a Certified Health Rosetta Advisor — one of fewer than 200 nationwide — and a multi-year presenter at United Benefit Advisors (UBA) national conferences. He specializes in self-funded health plan design, PBM contract strategy, stop-loss structuring, group medical captives, and ACA/ERISA compliance for mid-market employers. His work has been recognized by Health Rosetta (Rosie Award, 2026), UBA (Producer Peak Performer, 2025–2024), and BHC Insurance (Producer of the Year, 2021–2025). His employer-education content has been referenced in BenefitsPro and cited within the Health Rosetta advisor community. All consulting and brokerage compensation is fully disclosed.

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