The Business Case Framework
- 1Problem statement: What is the health and cost problem you are trying to solve?
- 2Current state: What is the current cost and health status of your workforce?
- 3Proposed solution: What program or intervention will address the problem?
- 4Expected ROI: What savings and benefits do you expect, and over what timeframe?
- 5Implementation plan: How will you implement the program and measure outcomes?
- 6Risk assessment: What are the risks and how will you mitigate them?
Tailoring the Message
Different stakeholders respond to different arguments. CFOs respond to financial arguments — cost savings, ROI, risk reduction. CEOs respond to strategic arguments — competitive advantage, talent attraction, brand reputation. HR responds to people arguments — employee satisfaction, retention, engagement. Tailor your business case to the specific audience.
The Pilot Program Strategy
Pro Tip
The most compelling evidence for wellbeing investment is a successful pilot program. Propose a 12-month pilot with a specific program, a defined population, and measurable outcomes. A pilot that demonstrates 3:1 ROI is far more persuasive than any theoretical business case. Start small, measure rigorously, and use the results to justify expanded investment.