Wellbeing Advisory Pricing Models
| Model | Structure | Best For | Typical Range |
|---|---|---|---|
| Annual retainer | Fixed monthly fee for ongoing advisory services | Ongoing strategy execution and vendor management | $2,000–$8,000/month |
| Project fee | Fixed fee for a defined deliverable | Assessment, strategy document, program design | $5,000–$30,000/project |
| Performance-based | Fee contingent on achieving defined outcomes | ROI-focused engagements | 10–20% of documented savings |
| Hybrid | Base retainer + performance bonus | Long-term strategic partnerships | Base + 10–15% of savings |
Value-Based Pricing
Wellbeing advisory services should be priced based on the value delivered — not the time spent. A wellbeing strategy that saves a client $2 million over 3 years is worth far more than the 40 hours it took to develop. Price based on the value of the outcome, not the cost of the input. Clients who understand the value will pay for it.
Anchoring to ROI
Pro Tip
Anchor your pricing to the ROI you deliver. "Our wellbeing advisory retainer is $4,000/month — $48,000/year. Based on our assessment, we expect to deliver $1.2 million in savings over 3 years — a 25:1 return on your advisory investment." This framing makes the fee feel like an investment, not a cost — and makes it easy for the client to justify the expense.