What Health Coaching Includes
- Initial health assessment: Review health history, goals, and barriers
- Goal setting: Develop specific, measurable, achievable health goals
- Action planning: Create a step-by-step plan for achieving goals
- Ongoing support: Regular check-ins to monitor progress and address barriers
- Motivational interviewing: Evidence-based technique for eliciting behavior change
- Referrals: Connect employees to clinical resources when needed
Targeting Health Coaching
Health coaching is most effective when targeted at employees who are at risk or have chronic conditions — not at healthy employees who do not need it. Use claims data and HRA data to identify employees who would benefit most from health coaching and proactively reach out to them.
Health Coaching Delivery Models
IQ Insight
Digital health coaching platforms have dramatically expanded access to health coaching. Apps that provide personalized coaching, goal tracking, and behavior change support can reach employees who would never participate in traditional in-person coaching. Digital coaching is particularly effective for younger employees and those who prefer privacy. Consider a hybrid model that combines digital coaching with telephonic coaching for high-risk employees.