Why EAP Utilization Is Low
- Stigma: Employees fear that using the EAP will be seen as a sign of weakness
- Lack of awareness: Many employees do not know their EAP exists or what it covers
- Poor quality: Some EAPs have limited provider networks, long wait times, and poor clinical outcomes
- Limited sessions: Most EAPs cover only 3–6 sessions — not enough for many mental health conditions
- Confidentiality concerns: Employees worry that their employer will find out they used the EAP
High-Performing EAP Design
High-performing EAPs have several characteristics: robust provider networks with short wait times, 8–12 sessions per issue, strong clinical outcomes measurement, proactive outreach to at-risk employees, and seamless integration with the health plan for employees who need more than EAP can provide.
EAP Promotion Strategy
Pro Tip
The most effective EAP promotion strategy is manager training. Managers who know how to recognize mental health struggles in their team members and how to refer them to the EAP are the most powerful EAP promotion channel. Train managers on mental health awareness, the signs of distress, and how to have supportive conversations about mental health. Manager referrals consistently produce the highest EAP utilization rates.