Benefits Fair Design
A well-designed benefits fair provides employees with face-to-face access to HR staff, carrier representatives, and vendor partners. The goal is to answer employee questions and help them make informed enrollment decisions — not to pitch products. Design the fair around employee needs, not vendor presentations.
Virtual Benefits Fairs
Virtual benefits fairs use video conferencing platforms to replicate the benefits fair experience for remote and distributed workforces. Virtual fairs can include live Q&A sessions, pre-recorded vendor presentations, and one-on-one enrollment support. They are particularly effective for employers with employees in multiple locations.
Maximizing Fair Attendance
Pro Tip
Benefits fair attendance is typically 30–50% of employees — which means 50–70% of employees are not getting the face-to-face support they need. Maximize attendance by scheduling fairs during work hours, offering multiple sessions, providing food, and communicating the value of attending. For employees who cannot attend, offer one-on-one enrollment support sessions.