Generational Benefits Priorities
| Generation | Top Benefits Priorities | Employer Response |
|---|---|---|
| Gen Z (born 1997–2012) | Mental health, student loans, flexibility, DEI | Telemental health, student loan assistance, flexible work |
| Millennials (born 1981–1996) | Family benefits, financial wellness, career development | Parental leave, financial coaching, development programs |
| Gen X (born 1965–1980) | Retirement, chronic disease management, caregiving | 401k optimization, CDM programs, caregiver support |
| Baby Boomers (born 1946–1964) | Medicare coordination, retirement, chronic disease | MSP compliance, retirement planning, CDM programs |
Remote Work Benefits
Remote work requires benefits that work regardless of location. Key remote work benefits: (1) telehealth — virtual access to primary care and specialists; (2) virtual mental health — access to therapy and psychiatry via video; (3) portable benefits — benefits that travel with the employee regardless of location; and (4) home office support — ergonomic equipment and internet stipends.
Longevity and Benefits
IQ Insight
Longevity — employees working into their 70s — is reshaping benefits strategy. Older workers have higher healthcare costs, different chronic disease profiles, and different retirement needs than younger workers. Benefits strategies that serve a 25-year-old employee well may not serve a 70-year-old employee well. Design benefits that serve the full spectrum of your workforce demographics.