Reminder Nudges
Reminder nudges are simple interventions that prompt employees to take a desired action. Examples include: automated reminders to schedule annual preventive care visits, reminders to refill chronic disease medications before they run out, and reminders to use telemedicine for minor conditions before going to urgent care.
Social Norm Nudges
Social norm nudges leverage the human tendency to conform to peer behavior. Examples include: "80% of your colleagues have already scheduled their annual preventive care visit — have you?" or "Employees who use telemedicine save an average of $200 per year on healthcare costs." These nudges are most effective when the social norm is accurate and relevant.
Commitment Devices
IQ Insight
Commitment devices help employees follow through on health intentions by creating a pre-commitment. Examples include: asking employees to schedule their annual preventive care visit during open enrollment (before the plan year starts), or asking employees to commit to a specific HSA contribution amount at the beginning of the year. Pre-commitment significantly improves follow-through on health intentions.