Mail Order Communication Messages
- Cost savings: "Save $X per year by switching to mail order for your [drug name]"
- Convenience: "Get a 90-day supply delivered to your door — no more monthly pharmacy trips"
- Adherence: "Never run out of your medication — automatic refills keep you on track"
- Safety: "Your medications are dispensed by licensed pharmacists and delivered in temperature-controlled packaging"
- Easy enrollment: "Switch to mail order in 3 easy steps — call, click, or ask your pharmacist"
Proactive Outreach
Proactive outreach to members taking maintenance medications at retail is the most effective mail order conversion strategy. Identify members who have filled a maintenance medication at retail 2+ times and send them a personalized mail order conversion message. Include the specific cost savings they will achieve and a simple enrollment process.
Conversion Rate Benchmarks
IQ Insight
Mail order conversion programs that include proactive outreach, personalized cost savings messaging, and simple enrollment achieve 50–70% mail order utilization for maintenance medications. Plans without proactive outreach typically achieve 20–30% mail order utilization. The incremental savings from improving mail order utilization from 30% to 60% can be $10–$20 PEPM.